Small Business Marketing – How To Do Your Marketing Successfully in the Coming Recession

consistency really is key, especially when times are hard, because that's when it's harder to be patient. i don't yet own a small business. but i see similar patterns in the blogosphere.

some bloggers, when they experience some difficulty in relation to, for example, their seo campaigns, give up much too easily. as in the real world, results don't arrive immediately, so there's a need to be able to soldier on in the face of little or no feedback. but the work does pay off later, and the small things do accumulate. but again, consistency and perseverance are key.

Hi Riggie
I recently read an article called "Info products are dead" – the point was that thousands are looking for physical products and although commissions are not as high it should be wise to concentrate on physical products instead of info product. Now in your article I cannot read a preference for one or the other – what is your opinion? What is more "recession-proof"?

Mike

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I couldn't agree more. No one ever makes money by sitting still. Even lottery winners have to go and buy the ticket. So keep marketing and the money will keep coming, stop and it will follow suit.

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Great post – I am sure with people not buying as much as they used to we all have been worrying about this – I noticed too adsense click prices have dropped also – great for marketers, not so great for us with websites relying on it for income!

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I work as an up and coming retailer and even though we are making great strides, I have one question that as plaqued me since i started with Furniture.

As of now, i only market the good selling items,
but should I market those that don't sell well just to give them exposure? Other than that, mostly great tips, keep it going.

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I agree with you so much. You need to be consistent and persistent in marketing. The second you let up the second your profits will go down.

It's really important to play a good marketing in these times. Everybody is getting into trouble so you should think about your every step. I did cut some marketing expenses in my firm.

I also agree with you. In such times, we should get innovative to how we are doing marketing. We should also continually do it and not give up!

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My business is actually trying everything you listed. Contacting good customers for warm leads has worked really well for us. Of course everyone they send us also gets them some small token of appreciation; a discount on their next bill, some free service, etc.

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Good advice. So many businesses cut their marketing efforts to tighten the belt during tough times but surely it should be the opposite way round. Otherwise you just get stuck in a downward spiral.

It is important that you stay active in marketing your business despite how you are doing financially. There are many great online marketing tools that can be done for free and get your paged ranked well in Google.

Nice article. I totally agree with you on this issue. It's not so great for us with websites relying on it for income. Thanks…

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Excellent post indeed. Marketing efforts in these tough times generally need to be bolsered. I like to revisit the basics – the USPs, the facets that differentiate a business. And, like you, try to leverage an existing customer base with offers, freebies, competitions etc.

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I agree most on what Daniel said. It is true that earning money is hard. You have to give your time effort and etc and not just by sitting all day long.

it's very hard to continue with your success in this period…but your advice is useful

I like the continuation idea . . . or to expand on it, maybe a reward, sort of like how grocery stores offer discount rewards for the more you shop at their stores. Or another example getting a tenth haircut free. This can work in real shops, and internet sites.

Great post overall on things you should be doing.

I'm certainly a bit better at SEO than SEM overall, but I could have sworn I recently read somewhere that squeeze pages can reduce your page's quality score and drive up your keyword prices. I'm not saying this is true, I'm saying I recall reading it somewhere.

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You have nowhere to go but up and forward. Small businesses should be able to do better because the owners would be able to give hands-on services. As a customer, I find service given from the business owners warmer and more accommodating. I'll send the link to this page to my sister just opened a bake shop a few months before. It was small and still a little unsteady on its feet but I was trying to help with my constant blogging about Lou's Homemade Bakeshop. Thanks for sharing.

I used to own a web design company that did a lot of IM. They have really struggled with the economic situation, but I have found a lot of freelance work come my way, which I guess means you just need to make things more economical.

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Very nice article and I really agree with you in this issue. Thank you for those advices.

Those are some really good tips. Especially the last one on creating a high end product for your raving fans! . . . something that I probably never would have thought about. I can however advocate the high importance of having a good landing page for your adwords. If you can get your customers to a good, as you call it, "squeeze" page, you will see a dramatic difference in your conversions.

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I believe that with a combination of SEO and other aspects, one can market his own products successfully. However, consistency is also one of the keys of success.

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Continuity programs seem to be all the rage right now. They definitely make good business sense, and provide a much more steady stream of income.

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Hi David… you comment would be true if your website only consisted of one or two web pages.

If you have a solid website with good content and links to and from the squeeze page, you should do well with adwords.

Firstly it is a nice article…Thanks for sharing the ideas. I have websites on wedding and events, can you please suggest what can be my best marketing strategy as wedding is a seasonal event. So I do not want to invest much into it.

Thanks
Fiona

Marketing is the key, to reach your target customer, and once you have them; satisfy them with the services so that you have repeat orders and referrals.

Excellent post, Riggie. I have personally seen the importance of SEO and other forms of on-line marketing in keeping your business developing. It's actually a matter of very small things that is required to succees.

Organic traffic is about the best thing to have since you will have very little overhead. then you can put the profits that you would have spent from adwords in your pocket. I have always promoted organic traffic as the best way to make money online.

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I agree. You can't expect more business to come from nowhere.

It is important that you stay active in marketing your business despite how you are doing financially. There are many great online marketing tools that can be done for free and get your paged ranked well in Google.

Now these days I got for internet marketing strategies like making website, making it rank number in google search, may be some advertisement to common sites. I think that is good for marketing side.

I would like to share what I like in my current company is the harmony, trust and loyalty of employer and employee. I think is the best asset of the company.

Good article to read and I totally agree agree with you on this issue. Thanks for the great tips.

answering you question on small business to thrive, what we have done is to have a constant ad and promotion campaign that is within our budget range and as long as we do have average profit that would be fine.

Cutting marketing costs (hence marketing) is not a good idea during a recession. Your space will be taken by your competitor who is doing the marketing efforts. Best case is to use the same dollars effectively like Freyer has suggested above

Those are really good tips! That's what I am looking for. Thank you so much for sharing. Glad that I found your site.

I've avoided AdWords so far because of the initial cost, but I just might look into it in the future. Thanks.

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can however advocate the high importance of having a page, you will see a dramatic difference in your conversions?

Great advice, as usual. Am considering some continued association program myself.
What is a squeeze page?

Online business is no different than off line in regards to marketing. You may even need greater marketing. When running a business online you are targeting a much broader audience. People will not be driving by and noticing your sign. Having a business that people are looking for helps also. I personally do not use Adwords at this time. It is more a financial issue than anything. As my online business grows and I am able to make more money than I will definitely be using Adwords.

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These are pretty good tips for website marketing. SEO is a great tool, and is usually free if you know what to do. I think we should see some large decreases in website marketing costs as many companies leave the market. Those who still have cash should be able to pick up some screaming deals.

thanks for the valuable tips. hope these can prove to be helpful.

Great tips and I think 2009 will be even more important for developing proper marketing funnel and locating profitable markets.

Too many people lose their jobs and turn to internet to help them compensate the loss. Putting right process in place alone with right tools can make a huge difference!

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Thank you

http://www.berfinilaclama.com

Thank you so much for the very useful advice. I will surely give it a try.

That's the great thing about marketing online – there are always more opportunities to be exploited, and with a little imagination,research and effort its always possible to extend your reach, make more people aware of your business and convert them into customers.

i like your list, this could definitely provide a platform to stand on in hard times. the only thing i don't really understand is the continuation part. i agree that its nice to have money coming in all the time, but don't you have to worry about people getting behind on payments? i would think if the rate at people file bankruptcy that it might hurt things.

I totally agree with you on this issue. It's not so great for us with websites relying on it for income.

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There is going to be a huge amount of people coming onto the net looking for ways to make extra money, so marketing and money making niches should do well out of the recession.

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I would agree that recession has hit every business around the world….be it online or offline. For any small business online/off line your ideas and thoughts would work perfectly. Great post

Nice article to read. I always find a lot of cool stuff on your site. Keep it up!

And that especially true in Internet marketing. You'd better not start rather than decide to stop here…

riggie… where have you disappeared to? we readers are anxious to see some new posts

Amazing post I agree with you. Keep up good work

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Great thanks for sharing!

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Hi,

I am happy to be here because i started my bussiness as a internet marketer!
Actually,i have to sale some products so these would be useful to do marketing!

thank you!

I love this post of yours. I am a beginner at article writer, although I'm a trained technical writer I got some hard time doing the writing fast. There is no problem with the quality with me, I just have some problem with the speed. This post is a very great help. Thanks a lot!

Hi Riggie,

I haven't seen you post in a while, I hope all is okay. You do have alot of great posts, as a finance major in my second year at college, you really do give alot of great tips that I can relate to. I feel like I get a big jump on most people in school, because they don't teach about "online" aspects of the business world.

Till then,

Jack

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Marketing is very important with the economy is bad. People are going to be frugal with their money so you have to persuade them that your products is something they need to spend their hard earned dollars on.

Hi Riggie,

I like the idea of getting customers into a 'Continuation Program", a model that is getting more popular nowadays.

This method is great as we already have customers paying us and will continue to do so each and every month without us having to keep coming up with new project every month to meet our monthly income goals.

Of course, to have a good customer retention rate, it's important to keep providing good quality content at all time.

Also with good content the website should do great without the adwords as well if its seo friendly ofc

Very excellent post ever! Thank you very much..

Nice, you make your point clear, but I dont think it is easy as that!

Great advice on marketing…I have pretty much mastered the search engine optimization, but I still have hard time keeping my pockets full using adwords…Thanks again

I think everyone is frustrated, not many businesses can say that "Oh, Recession comes handy these days".

"make sure you also market consistenly in front of your target market, via adwords, magazines, TV or radio ads, direct mail and Press Releases etc."

TV? Magazines, Radio ads – all very generic advice and very difficult to achieve with the limited budget of a small business.

I totally agree marketing is crucial but advice needs to be more practical for small businesses.

Great article. You always provide us with such great and usefull info.

I think the best way to do marketing in the recession is to focus on building quality content and building links back to your site, deep linking to relevant posts as well. Diversifying your income to several smaller income streams can be a good idea as well by focusing on residual income programs.

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Nice article,I really agree with you in this issue. Thank you for those advices.I believe that with a combination of SEO and other aspects of marketing, one can market his products successfully.
Thanks for that ideas..

What blows me away are the number of local small businesses that don't even have a website. As a consumer it drives me crazy when I can't find a local business phone number or address on the internet. I think that every small business should strive to have a website and at least rank for their own name in Google.

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Let us just hope that this recession will not worsen, or better if it would come to an end. While doing so, let us not be complacent, but still be consistent with every marketing campaigns or strategy that we have in our business. You're so right about the "trap", and we should not let ourselves fall into it.

Hi what do you mean by Your "Continuation Program" Is that a newsletter to keep them informed about your products and services?

Khaled, a continuation program is usually a membership program
of some sorts… a paid newsletter or a long term program where
your customers pay you monthly for a service.

Victor, I see the recession turning into a depression. We all have to make sure we market very effectively, to be able to make ends meet over the next few years.

How right you are Ryan! If small business would use their websites to say who they are, what service they can provide us, and where we can find them!… they'd get lots more customers.

Then they simply have to get a solid marketing campaign together (which almost none do!) and they won't have to ever fear going bankrupt…

Good advice to use SEO to market your products. Then use a targeted adwords strategy and combine it with your off-line marketing.

Then you're miles ahead of your competition…

Yes, you're right Zekimann. You have to have good quality content to prove you're an expert.

Jack, thanks for the post, I'm fine. Simply got caught up in big projects. I'll be posting regularly again. Keep up the good work and you'll be and expert soon!

Next article coming up today Jack! Will post regularly from now on…

Mira, a squeeze page only has one purpose, to exchange your name and email address for a free report or a free gift.

Kevin, usually a page with specific information will increase conversions, especially if this page has no distractions.

Yes Tom, the small changes make a big difference when you're optimizing your articles for the search engines. For example, using Latent Semantic Index words on you pages really help your pages to move up in the Search Engines.

Hi Riggie

Could you give an example for the use of Latent Semantic Index words – this is new to me…

Mike

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these are really great ideas..thanx for sharing your wonderful thoughts

I'm at the small, local business stage, and it seems that word-of-mouth advertising is working best for me right now. Just found your blog through Google, and I have to say I thoroughly enjoy it. I've subscribed and I can't wait for your next post!

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"Continuation Program" is the best and cheapest way. But that is not only in a recession importnant

Totally agree on what you say! Keeping customers is to me the most important and a huge investment should be made on CRM. Motivating employees is also a good thing to create a dynamic in the company. If they can understand that in a recession time, being laid off can arrive more easily and that their job is precious, it´s a good point.

Hi, This post is really very informative..
I think that providing quality products or services.. may be greatly helpful in increasing the market..

Hi, well in the time of the crisis, everybody will try to find a way to make a business online. But I think that only a niche can have a chance to succeed.

Really it is nice post and thanks for sharing it.

Very nice article to read. Thanks a lot for those advices it helps me out a lot.

I am not sure about what will happen with online business due to this economic depression, i already see something is happening with site advertising bids, they are quite lower then before.

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Marketing is the key for sucess, everyone knows that, but not everybody do it well…

i have small bussiness and it just like you said, little profit and seem none of improvement in the last two month. I dont know, ithink my bussiness wont affected by global crisiss at all, besouse i am bussines at fertilizer production that always needed by farmer. Maybe you right that total service is needed. thanks for your advice

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Most of them around here do not allow door to door, so the only way to reach them is by mail or attending there monthly meetings. You have to get permission in advance to attend, but if you do you will probably be the only company that bothers. We always talk about it but never

Thanks a lot for the cool tips that I found here. Keep it up.

Hello Riggie! thanks a lot for the great share.

Thanks for the post.

I tell my clients that now is the time to put more money into marketing. All though, you may not make as many sales, you can grab more of the market share.

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Really it is good idea and thanks for sharing it.

Good advice. Its easier said than done though. Consistency is key. Also you need to write good content. 1 article a week may be sufficient with other marketing as well.

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Very sound advice there. Probably the most obvious, most important and least heeded piece of which is the message of consistency and constancy.

Good Points. Also continually talk about your business to anyone. Especially online, try social networks, twitter, flickr etc – never stop reaching out

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Another marketing method I would definitely recommend is setting up a newsletter. The newsletter is great for keeping people engaged with your brand, as well as introducing them to new things to buy.

Really it is very interesting and useful post and thanks for sharing it.

I think during recessionary times it can all be about leverage. With technology now, there are a lot of things you can try for free or for little investment, so take the time to try all the low cost things that can pay dividends, and when in doubt, go back to basics. For me personally, that's the way to go and so you can make sure your business is secure while still expanding even in hard times.

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Well, I will have to agree with that list of marketing tips for the recession, they are always good, in recession and in good times. I always prefer to do link building and seo, I guess that's the least expensive method.
This is a good blog, I'm bookmarking it!

@Riggie Freyer: what do you mean by distractions? Ads? A website cannot exist without ads (more or less).

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I feel you are an expert.. I came across your website and found very useful.. Book marking it

Brett

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Marketing for business is like water for fish: they'll suffocate without!

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I was marketing my website through adwords and other networks consistently. But one month back when I analyzed my earning for some of the campaigns it is lower than the money spent on advertising. So I stopped promoting them

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I agree with you. Those 4 marketing actions are quite important. I guess the most important step is to select the target market before you can take any marketing action. It defines which way we should go. It will also help to determine which marketing action should be take in order to reach the chosen target market so to maximize profit. This is a great article. Thanks for sharing!

Thanks for the great tips! I just came across your blog and love the content. I look forward to following your posts in the future.

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"Market Your Website With Both Search Engine Optimization Strategies and Google Adwords "

Not too sure about this one – Adwords should be left to people who know what they are doing.

You can chew through an awful lot of money in a hurry if you don't know what you're doing with AdWords.

A continuation program is getting more and more popular nowadays. I like this idea.

On the plus side, I think we're also seeing a lot of business putting their money into Internet marketing as a more cost effective way to get out to channel during hard economic times. That said, for us this is coming in the form of a big upturn in referrals rather than in new business, so maybe there's more caution about as well.

I want to say that you missed a valid point social marketing which is must

PPC has always turned out to be a disaster for me, unfortunately. However, you have provided sound advice here with your article. Marketing is a never ending process and you can't spend too much time marketing.

Thanks,

Thanks for the great article Riggie

Being Consistent is the KEY I have started my own online business and this is something you have to stay on top of ….or it will topple down around you…..great write!

Tina

With the economy the way it is at the minute makes your article of high value. I will defo be taking your advice on some of these pointers. Thanks

I agree with you so much. You need to be consistent and persistent in marketing. The second you let up the second your profits will go down.

Thank you so much for the very useful advice.

I couldn't agree more. No one ever makes money by sitting still.every one who makes or get money eh does somethning fr his money, the money doesnt fell from the heaven.

Nice article. I totally agree with you on this issue. It's not so great for us with websites relying on it for income.

Nice article to read.
Keep it up!
Daniela

Good advice. So many businesses cut their marketing efforts to tighten the belt during tough times but surely it should be the opposite way round. like you said , some little changes can make an big different in the future u just need the right changes.

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Good tips for surviving the Recession. But the most important advise to stabilize your income is to be close to the market and your clients. Listen what they realy need and you won´t reget it!

It is important that you stay active in marketing your business despite how you are doing financially. There are many great online marketing tools that can be done for free and get your paged ranked well in Google.

It's really important to make wise steps in these times. Everybody is getting into trouble so you should think about your every step. I did cut some marketing expenses in my firm.

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Andrew, most website have too many links to other sites and webpages.

This distracts a visitor from completing a certain action. If you need your
visitors to take a certain specific action on one of your web pages, simply
reduce links, ads etc. on that specific page.

Hi Michael,

If you typed "internet marketing" into an LSI software, this list would be a part of a big list it would return:
marketing 142 internet marketing 106
traffic 78 search 71
internet 56 business 54
services 49 money 48
article 45 engine 44
advertising 42 seo 38
blog 36 media 29
articles 26 service 25
course 23 pages 22
per 21 information 20

If you used these words in your article, the search engines would rate your article as being very relevant for the term internet marketing.

I also agree with you. In such times, we should get innovative to how we are doing marketing. We should also continually do it and not give up!

Whilst it is true that marketing can improve profits it needs to be done with income in mind. If income is low it is too risky to spend a high proportion of this on marketing

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I also agree with you. In such times, we should get innovative to how we are doing marketing. We should also continually do it and not give up!

I think constant interaction with customer can generate leads for your business and it become a friend business social network & helps to stable your business leads in future.

Yes! It's really important to play a good marketing in these times. Everybody is getting into trouble so you should think about your every step. We should get innovative to how we are doing marketing. There are many great online marketing tools that can be done for free and get your paged ranked well in Google. Thanks for the valuable tips. I hope these can prove to be helpful.

thanks for sharing this information I like it and I gain some knowledge about your topic..

thanks you very much,,

I agree with you so much. You need to be consistent and persistent in marketing. The second you let up the second your profits will go down.

Thanks for the nice article. It has become very difficult to promote our small business due to economic downfall worldwide. Anyhow,hope for the best in future.

I'm certainly a bit better at SEO than SEM overall, but I could have sworn I recently read somewhere that squeeze pages can reduce your page's quality score and drive up your keyword prices. I'm not saying this is true, I'm saying I recall reading it somewhere.

Nowaday is marketing in every place our life. We do marketing for everything and everything is marketing. No business has a chance without the riht marketing concept.

You have some great tips there! I would add one more tip: When submitting your article to article directories don't submit the same article to more than 3 or 4 sites, google and the other search engines will take it as duplicate content and will not index it.

Great small business marketing article! Good prescriptive tips for business owners.

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Riggie, great article with strong reminders to small businesses. Times of great economic challenges often provide a springboard of innovative ideas. Some fail and some succeed. But you have to do something to continue to reach out to audiences. For example a good friend of mine has three restaurants. They are on the higher side of moderate in terms of pricing. He saw the recession impacting one of the three locations because it was in an area where the industry was suffering. First he started to offer special discounts during a time window to attract existing and new customers. But he decided to try out a program where he would make "dinners to go" where some of the more popular items on his menu would be offered in convenient take home meal packs. It's actually how Chef Boyardee got started–through packaging his meals for busy families who could not take the time to eat out. This was a hit especially for busy working mothers who lived in the neighborhood. He also saw an increase in onsite patronage, too.

I partially agree with Jimmy. Duplicate contents are usually ignored by search engines but it doesn't mean you can't get any link juices from them.

PPC campaigns are the best for traffic. SEO really do takes time. Getting free traffic is really easy when it comes social bookmarking, thanks a lot for the info, I learn something everyday.

Great post. Even though my business is mostly done on the internet, since this recession I have noticed a major drop in people looking for the kind of service I offer.

One thing I did do, I started running ads with google and I did see some improvement, but not much. It tough, but I think if we all just hang in there, we will make through to sunnier days.

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Customers are the real soul of every business, big and small. So it's just fair that we think more ways to retain our old clients and attract new ones. Thank for the clear-cut tips. They're helpful

Hi
I am very happy to review this thanks for informative post.
Keep it up.

Great Post! During hard times, the true success stories prevail and gain massive amounts of industry sectors when everyone else is failing.

great tips and very good business ideas! thanks!

A very nice and helpful little post. Thanks for the info and I hope it can help me during this economic crisis

Marketing, marketing, marketing.

That is the key. I had a small brick and mortar store before doing a strictly online business. Looking back, I did not budget enough money to market the business. I think that was a big key in the downfall of that business.

Hi there,been ages since we got a new post from you. Hope you are going to give us some more great tips soon.

Thanks for the great advice! I just came across your blog and love the content. I look forward to reading your posts in the future Riggie!

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Really these are very nice tips and thanks for sharing it.

It is nice artical.Thanks for sharing with me……

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If there was EVER a time to market it's right now. I've found that marketing is actually getting a little bit easier because not as many people are willing to spend on it. That's made it a lot cheaper. As usual, going against the grain is easier than going with it.

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I am the owner of a company and I also apply this strategy and I am constantly trying to introduce customers to continue my program but I have to admit that it is a little hard for me because I often get new products.

thanks for this article, it adds knowledge to me

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Great tips. Now we're in a recession how are business owners finding it?

Hi, I enjoyed your post, I was wondering whether I could find such posts on priceless metal. Your post was very informative for me

Some really great tips here. Thanks Riggie!

I've found creating cheaper products that can deliver small incremental income is very effective. These days everyone is looking to survive and make a little more money. Less are focused on get rich quick.

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Hi,
Very nice post.
I agree with you that you should be consistent in the marketing and advertising to stand in the market during recession.

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Thanks riggie, this is a good post !

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I am totally agree with you and thanks for sharing nice tips about how to do successful marketing in these recession and it is very correct way for marketing.

thanks good infomation ^^! i will bookmark this site and comeback it's good for me and my work ^^!

Hi Riggie awesome tips. Thanks for sharing with us.

Thank You.

Great article. Cool tips that any business should be able to implement into their marketing.

Great article. i think you've got some very good points in there.

Marketing like crazy is a brilliant suggestion – but money does run out quickly – especially in the beginning when every cent counts.

What makes it more difficult is that you do not know what medium works for you. Its a balance.

I suggest talking to as many people that have been successful in business and copy their strategies. You'll eventually get your groove happening and find what works.

I agree with marketing continuity once you've found what works for you.

I don't have any business yet aside from working as a freelance in the internet. But with suggestions and the information from the topic made me realize to set up my own business and do the marketing. I think all the information here are enough to give me an idea on how to penetrate the market.

Some very useful tips indeed. I especially enjoyed points 3 and 4.

It's difficult to run a business with this crisis, but we cannot give up, otherwise the crisis will win the struggle!!!!!
I think it's worth to keep working and try the run the business normally and hope we will get over this situation soon.

Good luck to everyone!

Great post !! really right now we are facing problem with the traffic and leads because people visit our site but not giving any leads my be our marketing stuffs going wrong but i m very impressed with continuous program idea it will help business 100%!!

This is the first post I like that very much because it is all for the new entrepreneurs as we all know that in this market of the recession the only person who dies in it is just the alone small marketer. So if a person wants to have a small business for himself that he has to measure himself by your questions, I am damn sure that he will be very helpful from your posts!Thanks for it!