November 7, 2008

Small Business Marketing – How To Do Your Marketing Successfully in the Coming Recession

By Riggie Freyer

If you own a brick and mortar small business, you're probably frustrated because you're making too little profit and you're getting too few customers purchasing happily from you. Or you're simply struggling to increase your profits to enable you to live the life of your dreams.

The trap I see almost all small business owners fall into, is that they stop marketing like crazy. They seem to get comfortable and "hope" they'll magically make more money.
It ain't gonna happen without constant marketing, and creating several ways to pull in customers!

Take these Four Action Steps to Generate a Constant Stream of Customers For Your  Small Business

1. Market Constantly to Get New Prospects and Customers

If you market to local customers in your immediate area, advertise with flyers, create promotional events, and have permanent ads running in your local press or radio station. You simply have to keep these ads running and stage promotional fun events to be present in front of your prospects on a consistent basis.

If you market nationally, make sure you also market consistenly in front of your target market, via adwords, magazines, TV or radio ads, direct mail and Press Releases etc. Test what medium is profitable to you, but make sure you have a constant stream of prospects becoming aware of your products or services too.

2. Market Your Website With Both Search Engine Optimization Strategies and Google Adwords

Get prospects to your website with Search Engine Optimization strategies and Google Adwords. All Google Adwords clicks should lead to a squeeze page where you get them to sign up for your special report or newsletter. This is the most efficient way to justify the cost of the adwords campaigns. If you simply send these adwords visitors to your homepage, most of them will browse your site and leave… so make sure you send these visitors to a squeeze page and capture their name and email!

3. Introduce Your Customers Into Your "Continuation Program"

If at all possible, get your customers into some kind of continuation program that pays you month by month. No matter what you sell, think of a way to engage your prospects into a monthly payment program (give them a discount for doing this), so you can build your profits exponentially as you manage to get more customers. You don't want to sell them once and then they're gone….

4. Create A Back-End Product or Service For Your Best Customers

Think of a Back-End product or service which you can sell the raving fans of your business. Almost all business have raving fans… those 10% who love your product or service. Create a higher priced product or service these fans will love, which will enable you to generate sales without having to find additional customers.

If you follow these four steps, keep marketing for new customers, and keep developing good products and services for your customers, you'll always be able to make a profit and stay in business. You have to be active and market like crazy though. That's your insurance policy to stay in business and succeed.

What are your strategies for making a small business thrive?

Comments on Small Business Marketing – How To Do Your Marketing Successfully in the Coming Recession »

November 8, 2008

kouji@autumn haiku poem @ 3:04 am

consistency really is key, especially when times are hard, because that's when it's harder to be patient. i don't yet own a small business. but i see similar patterns in the blogosphere.

some bloggers, when they experience some difficulty in relation to, for example, their seo campaigns, give up much too easily. as in the real world, results don't arrive immediately, so there's a need to be able to soldier on in the face of little or no feedback. but the work does pay off later, and the small things do accumulate. but again, consistency and perseverance are key.

November 10, 2008

Michael@3 way links @ 1:23 pm

Hi Riggie
I recently read an article called "Info products are dead" – the point was that thousands are looking for physical products and although commissions are not as high it should be wise to concentrate on physical products instead of info product. Now in your article I cannot read a preference for one or the other – what is your opinion? What is more "recession-proof"?

Mike

Michaels last blog post..Recurring traffic is in the list

I couldn't agree more. No one ever makes money by sitting still. Even lottery winners have to go and buy the ticket. So keep marketing and the money will keep coming, stop and it will follow suit.

daniels last blog post..Tread Climber

November 14, 2008

Chelle@vintage electric guitars @ 1:47 am

Great post – I am sure with people not buying as much as they used to we all have been worrying about this – I noticed too adsense click prices have dropped also – great for marketers, not so great for us with websites relying on it for income!

Chelles last blog post..Neve 1272

Organic Designer @ 11:02 pm

I work as an up and coming retailer and even though we are making great strides, I have one question that as plaqued me since i started with Furniture.

As of now, i only market the good selling items,
but should I market those that don't sell well just to give them exposure? Other than that, mostly great tips, keep it going.

Organic Designers last blog post..My wishy wishy list.

November 15, 2008

Kevin@Great Wall of China Facts @ 8:08 pm

I agree with you so much. You need to be consistent and persistent in marketing. The second you let up the second your profits will go down.

November 16, 2008

Prevodi @ 6:07 am

It's really important to play a good marketing in these times. Everybody is getting into trouble so you should think about your every step. I did cut some marketing expenses in my firm.

November 17, 2008

Roger Hamilton @ 2:17 pm

I also agree with you. In such times, we should get innovative to how we are doing marketing. We should also continually do it and not give up!

Roger Hamiltons last blog post..XL Exclusive: Drew Barrymore

November 18, 2008

aaron@discount glasses @ 5:41 am

My business is actually trying everything you listed. Contacting good customers for warm leads has worked really well for us. Of course everyone they send us also gets them some small token of appreciation; a discount on their next bill, some free service, etc.

aarons last blog post..Buying Discount Glasses Online

November 20, 2008

isabelle newton @ 11:30 am

Good advice. So many businesses cut their marketing efforts to tighten the belt during tough times but surely it should be the opposite way round. Otherwise you just get stuck in a downward spiral.

November 21, 2008

John@Ingrid & Isabel @ 4:41 pm

It is important that you stay active in marketing your business despite how you are doing financially. There are many great online marketing tools that can be done for free and get your paged ranked well in Google.

November 24, 2008

Prue @ 9:46 am

Nice article. I totally agree with you on this issue. It's not so great for us with websites relying on it for income. Thanks…

Prues last blog post..Foreclosed Properties: Inspection is a Must

Excellent post indeed. Marketing efforts in these tough times generally need to be bolsered. I like to revisit the basics – the USPs, the facets that differentiate a business. And, like you, try to leverage an existing customer base with offers, freebies, competitions etc.

Treys last blog post..Heathrow Parking – 1 week – £49.00

I agree most on what Daniel said. It is true that earning money is hard. You have to give your time effort and etc and not just by sitting all day long.

November 27, 2008

raraici @ 10:33 am

it's very hard to continue with your success in this period…but your advice is useful

I like the continuation idea . . . or to expand on it, maybe a reward, sort of like how grocery stores offer discount rewards for the more you shop at their stores. Or another example getting a tenth haircut free. This can work in real shops, and internet sites.

Great post overall on things you should be doing.

I'm certainly a bit better at SEO than SEM overall, but I could have sworn I recently read somewhere that squeeze pages can reduce your page's quality score and drive up your keyword prices. I'm not saying this is true, I'm saying I recall reading it somewhere.

Davids last blog post..ifbyphone Raises $4.6 Million in New Round of Venture Capital Funding

You have nowhere to go but up and forward. Small businesses should be able to do better because the owners would be able to give hands-on services. As a customer, I find service given from the business owners warmer and more accommodating. I'll send the link to this page to my sister just opened a bake shop a few months before. It was small and still a little unsteady on its feet but I was trying to help with my constant blogging about Lou's Homemade Bakeshop. Thanks for sharing. :)

November 30, 2008

Paul@Green Home @ 6:25 pm

I used to own a web design company that did a lot of IM. They have really struggled with the economic situation, but I have found a lot of freelance work come my way, which I guess means you just need to make things more economical.

Pauls last blog post..23 Naturally Great Pool Design Ideas

December 1, 2008

Jerico@Mendham Real Estate @ 5:17 pm

Very nice article and I really agree with you in this issue. Thank you for those advices.

Those are some really good tips. Especially the last one on creating a high end product for your raving fans! . . . something that I probably never would have thought about. I can however advocate the high importance of having a good landing page for your adwords. If you can get your customers to a good, as you call it, "squeeze" page, you will see a dramatic difference in your conversions.

Andrews last blog post..Convert Your Pictures to Text at Text-Image.com

December 2, 2008

Wedding Abroad @ 8:23 am

I believe that with a combination of SEO and other aspects, one can market his own products successfully. However, consistency is also one of the keys of success.

Wedding Abroads last blog post..Differences between a Symbolic Wedding and a Legal Wedding

December 3, 2008

Erin@Brain Games @ 7:35 am

Continuity programs seem to be all the rage right now. They definitely make good business sense, and provide a much more steady stream of income.

Erins last blog post..A Little Mind Tweak For You

Riggie Freyer @ 6:45 pm

Hi David… you comment would be true if your website only consisted of one or two web pages.

If you have a solid website with good content and links to and from the squeeze page, you should do well with adwords.

December 5, 2008

Wedding Photographers @ 11:55 am

Firstly it is a nice article…Thanks for sharing the ideas. I have websites on wedding and events, can you please suggest what can be my best marketing strategy as wedding is a seasonal event. So I do not want to invest much into it.

Thanks
Fiona

Dealer ATV guy @ 2:12 pm

Marketing is the key, to reach your target customer, and once you have them; satisfy them with the services so that you have repeat orders and referrals.

Tom @ 4:31 pm

Excellent post, Riggie. I have personally seen the importance of SEO and other forms of on-line marketing in keeping your business developing. It's actually a matter of very small things that is required to succees.

December 6, 2008

Chewie@make money online @ 7:16 am

Organic traffic is about the best thing to have since you will have very little overhead. then you can put the profits that you would have spent from adwords in your pocket. I have always promoted organic traffic as the best way to make money online.

Chewies last blog post..Can I make money online?

jim@gucci wallet @ 10:48 pm

I agree. You can't expect more business to come from nowhere.

December 9, 2008

Penisforlengelse @ 12:25 am

It is important that you stay active in marketing your business despite how you are doing financially. There are many great online marketing tools that can be done for free and get your paged ranked well in Google.

December 10, 2008

GoChi @ 1:43 pm

Now these days I got for internet marketing strategies like making website, making it rank number in google search, may be some advertisement to common sites. I think that is good for marketing side.

I would like to share what I like in my current company is the harmony, trust and loyalty of employer and employee. I think is the best asset of the company.

Good article to read and I totally agree agree with you on this issue. Thanks for the great tips.

answering you question on small business to thrive, what we have done is to have a constant ad and promotion campaign that is within our budget range and as long as we do have average profit that would be fine.

December 12, 2008

Small Business Copywriter @ 7:09 am

Cutting marketing costs (hence marketing) is not a good idea during a recession. Your space will be taken by your competitor who is doing the marketing efforts. Best case is to use the same dollars effectively like Freyer has suggested above

Denver Properties @ 8:54 pm

Those are really good tips! That's what I am looking for. Thank you so much for sharing. Glad that I found your site.

December 15, 2008

Tom Smith @ 10:06 pm

I've avoided AdWords so far because of the initial cost, but I just might look into it in the future. Thanks.

Tom Smiths last blog post..Bio Bidet BB-600 Ultimate

December 19, 2008

KevinMilton @ 8:53 pm

can however advocate the high importance of having a page, you will see a dramatic difference in your conversions?

December 20, 2008

Mira@Amish Tables @ 6:21 am

Great advice, as usual. Am considering some continued association program myself.
What is a squeeze page?

December 26, 2008

Denise@Houseboat Rentals @ 8:25 pm

Online business is no different than off line in regards to marketing. You may even need greater marketing. When running a business online you are targeting a much broader audience. People will not be driving by and noticing your sign. Having a business that people are looking for helps also. I personally do not use Adwords at this time. It is more a financial issue than anything. As my online business grows and I am able to make more money than I will definitely be using Adwords.

Denises last blog post..Lake Powell Houseboat Rentals for a Great Adventure Vacation

December 30, 2008

Jeff@Oak Harbor Properties @ 9:22 pm

These are pretty good tips for website marketing. SEO is a great tool, and is usually free if you know what to do. I think we should see some large decreases in website marketing costs as many companies leave the market. Those who still have cash should be able to pick up some screaming deals.

January 1, 2009

international shipping @ 8:06 pm

thanks for the valuable tips. hope these can prove to be helpful.

January 4, 2009

Alex @ 12:50 pm

Great tips and I think 2009 will be even more important for developing proper marketing funnel and locating profitable markets.

Too many people lose their jobs and turn to internet to help them compensate the loss. Putting right process in place alone with right tools can make a huge difference!

Alexs last blog post..WebProsperity Pre-Launch

January 6, 2009

ilaclama @ 3:21 pm

Thank you so much for the very useful advice. I will surely give it a try.

January 7, 2009

Chris@SEOCompanyUK @ 1:39 pm

That's the great thing about marketing online – there are always more opportunities to be exploited, and with a little imagination,research and effort its always possible to extend your reach, make more people aware of your business and convert them into customers.

i like your list, this could definitely provide a platform to stand on in hard times. the only thing i don't really understand is the continuation part. i agree that its nice to have money coming in all the time, but don't you have to worry about people getting behind on payments? i would think if the rate at people file bankruptcy that it might hurt things.

January 8, 2009

Teenage Businessman @ 2:50 am

I totally agree with you on this issue. It's not so great for us with websites relying on it for income.

Teenage Businessmans last blog post..Banned from DP for 7 Days – ALL CUSTOMERS PLEASE EMAIL ME!

January 10, 2009

Simon@Make Money Online @ 3:31 am

There is going to be a huge amount of people coming onto the net looking for ways to make extra money, so marketing and money making niches should do well out of the recession.

Simons last blog post..Website Traffic That Makes You Money

January 11, 2009

Jayden Fellze @ 5:02 pm

I would agree that recession has hit every business around the world….be it online or offline. For any small business online/off line your ideas and thoughts would work perfectly. Great post

January 12, 2009

Leonard@Holiday Gift Baskets @ 5:40 pm

Nice article to read. I always find a lot of cool stuff on your site. Keep it up!

January 13, 2009

Paul@ForeverFashion designer discount store @ 6:53 pm

And that especially true in Internet marketing. You'd better not start rather than decide to stop here…

riggie… where have you disappeared to? we readers are anxious to see some new posts :)

January 15, 2009

Wii Fit Games @ 5:39 pm

Amazing post I agree with you. Keep up good work ;)

Wii Fit Gamess last blog post..Lose Weight With Wii Fit

Zune Cases @ 5:44 pm

Great thanks for sharing!

Zune Casess last blog post..Best 2nd Gen Zune Silicone Cases 4GB/8GB

January 16, 2009

Ariyes @ 10:54 am

Hi,

I am happy to be here because i started my bussiness as a internet marketer!
Actually,i have to sale some products so these would be useful to do marketing!

thank you!

January 19, 2009

Tina | Foreclosure Listings @ 1:28 am

I love this post of yours. I am a beginner at article writer, although I'm a trained technical writer I got some hard time doing the writing fast. There is no problem with the quality with me, I just have some problem with the speed. This post is a very great help. Thanks a lot!

January 20, 2009

Jack@Sausage Recipes @ 12:58 pm

Hi Riggie,

I haven't seen you post in a while, I hope all is okay. You do have alot of great posts, as a finance major in my second year at college, you really do give alot of great tips that I can relate to. I feel like I get a big jump on most people in school, because they don't teach about "online" aspects of the business world.

Till then,

Jack

Jacks last blog post..Sweet and Sour Sausage Spears

Marketing is very important with the economy is bad. People are going to be frugal with their money so you have to persuade them that your products is something they need to spend their hard earned dollars on.

January 22, 2009

Zekimann @ 9:03 am

Hi Riggie,

I like the idea of getting customers into a 'Continuation Program", a model that is getting more popular nowadays.

This method is great as we already have customers paying us and will continue to do so each and every month without us having to keep coming up with new project every month to meet our monthly income goals.

Of course, to have a good customer retention rate, it's important to keep providing good quality content at all time.

Also with good content the website should do great without the adwords as well if its seo friendly ofc :)

January 23, 2009

Jethro@Property Tax Audit @ 5:51 pm

Very excellent post ever! Thank you very much..

January 24, 2009

Gabe G.H. @ 9:04 pm

Nice, you make your point clear, but I dont think it is easy as that!

January 25, 2009

Inbound Link @ 6:25 am

Great advice on marketing…I have pretty much mastered the search engine optimization, but I still have hard time keeping my pockets full using adwords…Thanks again

January 26, 2009

Gabe G.H. @ 10:03 am

I think everyone is frustrated, not many businesses can say that "Oh, Recession comes handy these days".

January 27, 2009

Learning holidays @ 8:35 pm

"make sure you also market consistenly in front of your target market, via adwords, magazines, TV or radio ads, direct mail and Press Releases etc."

TV? Magazines, Radio ads – all very generic advice and very difficult to achieve with the limited budget of a small business.

I totally agree marketing is crucial but advice needs to be more practical for small businesses.

Sizegain @ 10:06 pm

Great article. You always provide us with such great and usefull info.

January 30, 2009

Tom - Blogging Tips @ 1:17 pm

I think the best way to do marketing in the recession is to focus on building quality content and building links back to your site, deep linking to relevant posts as well. Diversifying your income to several smaller income streams can be a good idea as well by focusing on residual income programs.

Tom – Blogging Tipss last blog post..Home Based Business Financing

January 31, 2009

ajay@logo design contest @ 4:09 am

Nice article,I really agree with you in this issue. Thank you for those advices.I believe that with a combination of SEO and other aspects of marketing, one can market his products successfully.
Thanks for that ideas..

What blows me away are the number of local small businesses that don't even have a website. As a consumer it drives me crazy when I can't find a local business phone number or address on the internet. I think that every small business should strive to have a website and at least rank for their own name in Google.

Ryan Martins last blog post..Real Estate Bellingham Washington

February 1, 2009

Victor@My Blog @ 11:48 am

Let us just hope that this recession will not worsen, or better if it would come to an end. While doing so, let us not be complacent, but still be consistent with every marketing campaigns or strategy that we have in our business. You're so right about the "trap", and we should not let ourselves fall into it.

February 2, 2009

Khaled @ Number Plates @ 2:44 pm

Hi what do you mean by Your "Continuation Program" Is that a newsletter to keep them informed about your products and services?

February 5, 2009

Riggie Freyer @ 11:23 am

Khaled, a continuation program is usually a membership program
of some sorts… a paid newsletter or a long term program where
your customers pay you monthly for a service.

Riggie Freyer @ 11:24 am

Victor, I see the recession turning into a depression. We all have to make sure we market very effectively, to be able to make ends meet over the next few years.

Riggie Freyer @ 11:27 am

How right you are Ryan! If small business would use their websites to say who they are, what service they can provide us, and where we can find them!… they'd get lots more customers.

Then they simply have to get a solid marketing campaign together (which almost none do!) and they won't have to ever fear going bankrupt…

Riggie Freyer @ 11:29 am

Good advice to use SEO to market your products. Then use a targeted adwords strategy and combine it with your off-line marketing.

Then you're miles ahead of your competition…

Riggie Freyer @ 11:39 am

Yes, you're right Zekimann. You have to have good quality content to prove you're an expert.

Riggie Freyer @ 11:40 am

Jack, thanks for the post, I'm fine. Simply got caught up in big projects. I'll be posting regularly again. Keep up the good work and you'll be and expert soon!

Riggie Freyer @ 11:48 am

Next article coming up today Jack! Will post regularly from now on…

Riggie Freyer @ 11:58 am

Mira, a squeeze page only has one purpose, to exchange your name and email address for a free report or a free gift.

Riggie Freyer @ 12:00 pm

Kevin, usually a page with specific information will increase conversions, especially if this page has no distractions.

Riggie Freyer @ 12:02 pm

Yes Tom, the small changes make a big difference when you're optimizing your articles for the search engines. For example, using Latent Semantic Index words on you pages really help your pages to move up in the Search Engines.

Hi Riggie

Could you give an example for the use of Latent Semantic Index words – this is new to me…

Mike

Michaels last blog post..Marketing on Social Media Sites For The Nay Sayers

February 6, 2009

becky @ 5:24 am

these are really great ideas..thanx for sharing your wonderful thoughts

I'm at the small, local business stage, and it seems that word-of-mouth advertising is working best for me right now. Just found your blog through Google, and I have to say I thoroughly enjoy it. I've subscribed and I can't wait for your next post!

Mikes last blog post..Panic Away Review

Manuel Tasche @ 3:04 pm

"Continuation Program" is the best and cheapest way. But that is not only in a recession importnant :-)

olivia @ 3:13 pm

Totally agree on what you say! Keeping customers is to me the most important and a huge investment should be made on CRM. Motivating employees is also a good thing to create a dynamic in the company. If they can understand that in a recession time, being laid off can arrive more easily and that their job is precious, it´s a good point.

February 7, 2009

ajay@food coupon @ 4:47 am

Hi, This post is really very informative..
I think that providing quality products or services.. may be greatly helpful in increasing the market..

Lavazza @ 9:18 pm

Hi, well in the time of the crisis, everybody will try to find a way to make a business online. But I think that only a niche can have a chance to succeed.

February 9, 2009

Ankit@poster printing @ 7:19 pm

Really it is nice post and thanks for sharing it.

Very nice article to read. Thanks a lot for those advices it helps me out a lot.

February 10, 2009

Mickey Kick @ 10:13 am

I am not sure about what will happen with online business due to this economic depression, i already see something is happening with site advertising bids, they are quite lower then before.

Mickey Kicks last blog post..A QUICK VISITOR’S GUIDE TO SCOTLAND

alongamento @ 5:05 pm

Marketing is the key for sucess, everyone knows that, but not everybody do it well…

February 11, 2009

exwantoro @ 9:01 am

i have small bussiness and it just like you said, little profit and seem none of improvement in the last two month. I dont know, ithink my bussiness wont affected by global crisiss at all, besouse i am bussines at fertilizer production that always needed by farmer. Maybe you right that total service is needed. thanks for your advice

exwantoros last blog post..alexa rank

February 14, 2009

Patent Information @ 9:59 am

Most of them around here do not allow door to door, so the only way to reach them is by mail or attending there monthly meetings. You have to get permission in advance to attend, but if you do you will probably be the only company that bothers. We always talk about it but never

February 16, 2009

Jeff@SEM Experts @ 5:26 pm

Thanks a lot for the cool tips that I found here. Keep it up.

Hello Riggie! thanks a lot for the great share.

February 18, 2009

Software Marketing @ 12:22 am

Thanks for the post.

I tell my clients that now is the time to put more money into marketing. All though, you may not make as many sales, you can grab more of the market share.

Jason Capshaws last blog post..Duplicate Content Plugin Home – Google Canonical Notification

Pallavi@I Beam @ 11:48 pm

Really it is good idea and thanks for sharing it.

February 23, 2009

Sebastien @ 10:20 pm

Good advice. Its easier said than done though. Consistency is key. Also you need to write good content. 1 article a week may be sufficient with other marketing as well.

Sebastiens last blog post..PlayerSearch – Sports Focused Search Engine

Very sound advice there. Probably the most obvious, most important and least heeded piece of which is the message of consistency and constancy.

February 24, 2009

GregR @ 2:46 am

Good Points. Also continually talk about your business to anyone. Especially online, try social networks, twitter, flickr etc – never stop reaching out

GregRs last blog post..Playing Favorites At Technorati

CrosswordPuzzles @ 7:14 am

Another marketing method I would definitely recommend is setting up a newsletter. The newsletter is great for keeping people engaged with your brand, as well as introducing them to new things to buy.

February 26, 2009

Crysto@Music Production company Australia @ 10:18 pm

Really it is very interesting and useful post and thanks for sharing it.

February 27, 2009

Shane@Beginning Freelance Writing Blog @ 1:31 am

I think during recessionary times it can all be about leverage. With technology now, there are a lot of things you can try for free or for little investment, so take the time to try all the low cost things that can pay dividends, and when in doubt, go back to basics. For me personally, that's the way to go and so you can make sure your business is secure while still expanding even in hard times.

Shanes last blog post..Freelance Writing: Freelance Writing Movie Reviews Online

Jimmy @ 4:19 am

Well, I will have to agree with that list of marketing tips for the recession, they are always good, in recession and in good times. I always prefer to do link building and seo, I guess that's the least expensive method.
This is a good blog, I'm bookmarking it!

February 28, 2009

Andrew @ 9:39 pm

@Riggie Freyer: what do you mean by distractions? Ads? A website cannot exist without ads (more or less).

Andrews last blog post..Change the Theme of Google Chrome

March 1, 2009

Brett @ 2:09 pm

I feel you are an expert.. I came across your website and found very useful.. Book marking it :)

Brett

Bretts last blog post..Puppy-proof your home

March 4, 2009

Dino@Profumi donna @ 9:28 pm

Marketing for business is like water for fish: they'll suffocate without!

Dinos last blog post..Le dodici migliori marche del 2008.

March 5, 2009

Sanavas@Netsafe Card @ 5:11 am

I was marketing my website through adwords and other networks consistently. But one month back when I analyzed my earning for some of the campaigns it is lower than the money spent on advertising. So I stopped promoting them

Sanavass last blog post..5 Credit Card Tips for Everyone

March 9, 2009

Online Fashion Shopping @ 4:15 pm

I agree with you. Those 4 marketing actions are quite important. I guess the most important step is to select the target market before you can take any marketing action. It defines which way we should go. It will also help to determine which marketing action should be take in order to reach the chosen target market so to maximize profit. This is a great article. Thanks for sharing!

March 10, 2009

Justin@Internet Marketing Tips @ 12:34 am

Thanks for the great tips! I just came across your blog and love the content. I look forward to following your posts in the future.

Justins last blog post..Secure Your Brand Name At Over 50 Social Networks

"Market Your Website With Both Search Engine Optimization Strategies and Google Adwords "

Not too sure about this one – Adwords should be left to people who know what they are doing.

You can chew through an awful lot of money in a hurry if you don't know what you're doing with AdWords.

A continuation program is getting more and more popular nowadays. I like this idea.

March 11, 2009

SEO guy Leeds @ 10:02 am

On the plus side, I think we're also seeing a lot of business putting their money into Internet marketing as a more cost effective way to get out to channel during hard economic times. That said, for us this is coming in the form of a big upturn in referrals rather than in new business, so maybe there's more caution about as well.

Florida web design @ 1:15 pm

I want to say that you missed a valid point social marketing which is must

March 16, 2009

Mike@knowledge protection @ 3:07 am

PPC has always turned out to be a disaster for me, unfortunately. However, you have provided sound advice here with your article. Marketing is a never ending process and you can't spend too much time marketing.

Thanks,

Thanks for the great article Riggie

Being Consistent is the KEY I have started my own online business and this is something you have to stay on top of ….or it will topple down around you…..great write!
:)
Tina

March 17, 2009

diy courses @ 12:10 am

With the economy the way it is at the minute makes your article of high value. I will defo be taking your advice on some of these pointers. Thanks

March 18, 2009

Billardfan @ 2:11 pm

I agree with you so much. You need to be consistent and persistent in marketing. The second you let up the second your profits will go down.

recep ivedik oyunu @ 7:24 pm

Thank you so much for the very useful advice.

March 19, 2009

3D @ 9:09 am

I couldn't agree more. No one ever makes money by sitting still.every one who makes or get money eh does somethning fr his money, the money doesnt fell from the heaven.

March 20, 2009

Sportfan @ 10:52 am

Nice article. I totally agree with you on this issue. It's not so great for us with websites relying on it for income.

March 23, 2009

Daniela @ 7:01 am

Nice article to read.
Keep it up!
Daniela

Lifestyler @ 9:45 am

Good advice. So many businesses cut their marketing efforts to tighten the belt during tough times but surely it should be the opposite way round. like you said , some little changes can make an big different in the future u just need the right changes.

Lifestylers last blog post..besondere Fotoalben

March 24, 2009

Rene@Suchmaschinenoptimierung Koblenz @ 10:10 am

Good tips for surviving the Recession. But the most important advise to stabilize your income is to be close to the market and your clients. Listen what they realy need and you won´t reget it!

Scripter @ 10:39 am

It is important that you stay active in marketing your business despite how you are doing financially. There are many great online marketing tools that can be done for free and get your paged ranked well in Google.

March 26, 2009

ReiseFan @ 12:17 pm

It's really important to make wise steps in these times. Everybody is getting into trouble so you should think about your every step. I did cut some marketing expenses in my firm.

ReiseFans last blog post..Städtereisen

Riggie Freyer @ 12:31 pm

Andrew, most website have too many links to other sites and webpages.

This distracts a visitor from completing a certain action. If you need your
visitors to take a certain specific action on one of your web pages, simply
reduce links, ads etc. on that specific page.

Riggie Freyer @ 1:09 pm

Hi Michael,

If you typed "internet marketing" into an LSI software, this list would be a part of a big list it would return:
marketing 142 internet marketing 106
traffic 78 search 71
internet 56 business 54
services 49 money 48
article 45 engine 44
advertising 42 seo 38
blog 36 media 29
articles 26 service 25
course 23 pages 22
per 21 information 20

If you used these words in your article, the search engines would rate your article as being very relevant for the term internet marketing.

March 27, 2009

Privatschüler @ 9:56 am

I also agree with you. In such times, we should get innovative to how we are doing marketing. We should also continually do it and not give up!

March 28, 2009

Essay Writing @ 11:02 pm

Whilst it is true that marketing can improve profits it needs to be done with income in mind. If income is low it is too risky to spend a high proportion of this on marketing

Essay Writings last blog post..Business Research Paper – The Not So Easy Aspect of Essay Writing

March 30, 2009

Marmorfan @ 9:19 am

I also agree with you. In such times, we should get innovative to how we are doing marketing. We should also continually do it and not give up!

April 1, 2009

Search Engine Optimized @ 3:53 am

I think constant interaction with customer can generate leads for your business and it become a friend business social network & helps to stable your business leads in future.

Jerry Leung @ 3:53 am

Yes! It's really important to play a good marketing in these times. Everybody is getting into trouble so you should think about your every step. We should get innovative to how we are doing marketing. There are many great online marketing tools that can be done for free and get your paged ranked well in Google. Thanks for the valuable tips. I hope these can prove to be helpful.

ppc coach review @ 7:13 am

thanks for sharing this information I like it and I gain some knowledge about your topic..

thanks you very much,,

Rotwein @ 7:49 am

I agree with you so much. You need to be consistent and persistent in marketing. The second you let up the second your profits will go down.

April 3, 2009

seo tips @ 5:18 am

Thanks for the nice article. It has become very difficult to promote our small business due to economic downfall worldwide. Anyhow,hope for the best in future.

Reisefreund @ 8:47 am

I'm certainly a bit better at SEO than SEM overall, but I could have sworn I recently read somewhere that squeeze pages can reduce your page's quality score and drive up your keyword prices. I'm not saying this is true, I'm saying I recall reading it somewhere.

Abmahnung erhalten? @ 10:43 am

Nowaday is marketing in every place our life. We do marketing for everything and everything is marketing. No business has a chance without the riht marketing concept.

April 8, 2009

Jimmy @ 7:27 pm

You have some great tips there! I would add one more tip: When submitting your article to article directories don't submit the same article to more than 3 or 4 sites, google and the other search engines will take it as duplicate content and will not index it.

April 11, 2009

Tim Andren @ 1:27 am

Great small business marketing article! Good prescriptive tips for business owners.

Tim Andrens last blog post..Be a business black belt

April 12, 2009

Rick @ SIP Trunking @ 4:08 pm

Riggie, great article with strong reminders to small businesses. Times of great economic challenges often provide a springboard of innovative ideas. Some fail and some succeed. But you have to do something to continue to reach out to audiences. For example a good friend of mine has three restaurants. They are on the higher side of moderate in terms of pricing. He saw the recession impacting one of the three locations because it was in an area where the industry was suffering. First he started to offer special discounts during a time window to attract existing and new customers. But he decided to try out a program where he would make "dinners to go" where some of the more popular items on his menu would be offered in convenient take home meal packs. It's actually how Chef Boyardee got started–through packaging his meals for busy families who could not take the time to eat out. This was a hit especially for busy working mothers who lived in the neighborhood. He also saw an increase in onsite patronage, too.

I partially agree with Jimmy. Duplicate contents are usually ignored by search engines but it doesn't mean you can't get any link juices from them.

April 13, 2009

jermaine@My Love Poems @ 3:04 am

PPC campaigns are the best for traffic. SEO really do takes time. Getting free traffic is really easy when it comes social bookmarking, thanks a lot for the info, I learn something everyday.

April 14, 2009

tsquez@psd to html @ 2:40 am

Great post. Even though my business is mostly done on the internet, since this recession I have noticed a major drop in people looking for the kind of service I offer.

One thing I did do, I started running ads with google and I did see some improvement, but not much. It tough, but I think if we all just hang in there, we will make through to sunnier days.

tsquezs last blog post..Name Your Layers

April 16, 2009

Rose | MN Law Advice @ 1:49 pm

Customers are the real soul of every business, big and small. So it's just fair that we think more ways to retain our old clients and attract new ones. Thank for the clear-cut tips. They're helpful :D

April 20, 2009

David Boon@source code analysis @ 11:33 am

Hi
I am very happy to review this thanks for informative post.
Keep it up.

April 23, 2009

SEO Joel @ 11:44 pm

Great Post! During hard times, the true success stories prevail and gain massive amounts of industry sectors when everyone else is failing.

April 26, 2009

BusinessIdeas @ 1:59 pm

great tips and very good business ideas! thanks!

April 27, 2009

Security Guards Norfolk @ 11:41 am

A very nice and helpful little post. Thanks for the info and I hope it can help me during this economic crisis

3xp @ 11:36 pm

Marketing, marketing, marketing.

That is the key. I had a small brick and mortar store before doing a strictly online business. Looking back, I did not budget enough money to market the business. I think that was a big key in the downfall of that business.

April 29, 2009

Mira@ Contemporary Dining Chairs @ 3:53 am

Hi there,been ages since we got a new post from you. Hope you are going to give us some more great tips soon.

Webmaster Forum @ 5:05 pm

Thanks for the great advice! I just came across your blog and love the content. I look forward to reading your posts in the future Riggie! :)

Webmaster Forums last blog post..Link Exchange Required

May 1, 2009

Liza@Metal Buildings @ 12:21 pm

Really these are very nice tips and thanks for sharing it.

May 6, 2009

Instant SEO@Rom Machine @ 9:24 am

It is nice artical.Thanks for sharing with me……

Instant SEOs last blog post..Rom Machine a Review

Court@Make Money @ 10:09 pm

If there was EVER a time to market it's right now. I've found that marketing is actually getting a little bit easier because not as many people are willing to spend on it. That's made it a lot cheaper. As usual, going against the grain is easier than going with it.

Courts last blog post..Link Juice Explained

May 7, 2009

Tara @ 11:01 am

I am the owner of a company and I also apply this strategy and I am constantly trying to introduce customers to continue my program but I have to admit that it is a little hard for me because I often get new products.

May 10, 2009

itot @ 8:04 pm

thanks for this article, it adds knowledge to me

itots last blog post..Happy Mother’s Day To All!

May 11, 2009

Printers Birmingham @ 2:18 pm

Great tips. Now we're in a recession how are business owners finding it?

May 14, 2009

Maple Leafs @ 3:54 am

Hi, I enjoyed your post, I was wondering whether I could find such posts on priceless metal. Your post was very informative for me

May 19, 2009

Savings@Business Gas Prices @ 10:44 am

Some really great tips here. Thanks Riggie!

May 29, 2009

Tim@morgage calculators @ 8:03 pm

I've found creating cheaper products that can deliver small incremental income is very effective. These days everyone is looking to survive and make a little more money. Less are focused on get rich quick.

Tims last blog post..Is Mortgage Refinancing for You?

June 3, 2009

vaibhav@Sunshine coast web design @ 5:58 am

Hi,
Very nice post.
I agree with you that you should be consistent in the marketing and advertising to stand in the market during recession.

vaibhavs last blog post..2 Often Overlooked Factors with Sunshine Coast Web Hosting

Thanks riggie, this is a good post !

johns last blog post..Forum Support Yang Kekeluargaan

I am totally agree with you and thanks for sharing nice tips about how to do successful marketing in these recession and it is very correct way for marketing.

June 4, 2009

hot girl @ 4:30 am

thanks good infomation ^^! i will bookmark this site and comeback :D it's good for me and my work ^^!

Hi Riggie awesome tips. Thanks for sharing with us.

Thank You.

Great article. Cool tips that any business should be able to implement into their marketing.

festival @ 7:19 pm

Great article. i think you've got some very good points in there.

June 10, 2009

date Ideas @ date ideas @ 11:18 pm

Marketing like crazy is a brilliant suggestion – but money does run out quickly – especially in the beginning when every cent counts.

What makes it more difficult is that you do not know what medium works for you. Its a balance.

I suggest talking to as many people that have been successful in business and copy their strategies. You'll eventually get your groove happening and find what works.

I agree with marketing continuity once you've found what works for you.

June 14, 2009

Adam@assurance hypothecaire @ 1:52 pm

I don't have any business yet aside from working as a freelance in the internet. But with suggestions and the information from the topic made me realize to set up my own business and do the marketing. I think all the information here are enough to give me an idea on how to penetrate the market.

June 15, 2009

solicitors@leeds solicitors @ 2:49 pm

Some very useful tips indeed. I especially enjoyed points 3 and 4.

June 17, 2009

Alejandro Seguros Coche @ 12:59 pm

It's difficult to run a business with this crisis, but we cannot give up, otherwise the crisis will win the struggle!!!!!
I think it's worth to keep working and try the run the business normally and hope we will get over this situation soon.

Good luck to everyone!

June 19, 2009

Animation Programs @ 8:56 am

Great post !! really right now we are facing problem with the traffic and leads because people visit our site but not giving any leads my be our marketing stuffs going wrong but i m very impressed with continuous program idea it will help business 100%!!

June 30, 2009

Bulgaria black sea resorts @ 12:43 pm

This is the first post I like that very much because it is all for the new entrepreneurs as we all know that in this market of the recession the only person who dies in it is just the alone small marketer. So if a person wants to have a small business for himself that he has to measure himself by your questions, I am damn sure that he will be very helpful from your posts!Thanks for it!

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